Description

Rick Horrow, America‘s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport. Packed with information from industry insiders, Beyond the Scoreboard reveals the true movers and shakers while looking at the forces driving this lucrative business.
Author:Horrow, Rick
Publish Date: 29 July 2011
SKU:9781450413039
Pages: 240