Sports Marketing Management

Showing 10–18 of 23 results

  • $51.00 $43.35

    The third edition of Managing Sport Facilities engages students with a clear writing style, extensive real-world examples, and information on managing a range of facilities, from smaller health clubs, colleges, and recreational environments to professional sport stadiums. Because managers require current information to meet the needs of new facilities and audiences


  • $42.00 $35.70

    Merging research findings with best practices, Managing Sport Events is an essential text for sport event management courses and combined sport event and facilities management courses. In each chapter, key principles of event management are presented and reinforced through examples from the sport industry. Case studies from a variety of sports and settings offer a balanced, practical perspective for handling all levels of events. In addition, each chapter features a profile of an industry professional providing insights from event managers working in venues.


  • $40.00 $34.00

    Long-Term Athlete Development describes how to systematically develop sporting excellence and increase active participation in local, regional, and national sport organizations. This resource describes the long-term athlete development (LTAD) model, an approach to athlete-centered sport that combines skill instruction with long-term planning and an understanding of human development. By learning about LTAD, sport administrators and coaches will gain the knowledge and tools to enhance participation and improve performance and growth of athletes.


  • $54.00 $45.90

    International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management.


  • $21.00 $17.85

    Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport.


  • $59.00 $50.15

    Contemporary Sport Management, Fifth Edition With Web Study Guide, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions.


  • $43.00 $36.55

    Contemporary Leadership in Sport Organizations blends research on leadership with practical application of the skills and knowledge that students will need on the job. This text provides sport management students with a comprehensive understanding of the complex topic of leadership in sport through a presentation of foundational and contemporary research, numerous practical examples and analytical exercises, and thought-provoking self-assessments and quotes.


  • $74.00 $62.90

    Athletic Director’s Desk Reference With Web Resource is the most authoritative and comprehensive resource available for collegiate athletic administrators. Loaded with practical tools, this resource guides program administrators in navigating their increasingly complex roles in athletic programs of any size. With this reference, administrators will confidently handle typical and unexpected situations and address the various policy and system needs required for running a successful athletic program.


  • $48.00 $40.80

    Applied Sport Management Skills, Second Edition With Web Study Guide, uses the four management functions of planning, organizing, leading, and controlling to teach students how to become strong leaders and managers in the world of sport. This comprehensive and fully updated text provides an overview of management topics with a unique focus on developing the skills necessary for managing sport organizations.