Sports Marketing Management

Showing 1–9 of 23 results

  • $48.00 $40.80

    Sport Public Relations: Managing Stakeholder Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the mediaÕs interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organizationÕs goals.


  • $57.00 $48.45

    Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.


  • $48.00 $40.80

    Sport Finance, Third Edition, grounds students in the real world of financial management in sport, showing them how to apply financial concepts and appreciate the importance of finance in establishing sound sport management practices. Thoroughly updated to address the challenges facing todayÕs professionals, this text engages students with a practical approach to traditionally difficult financial skills and principles.


  • $39.00 $33.15

    Sport clubs are firmly established and play an important role in the development of athletes. However, few resources are available for those responsible for organizing, developing, and managing club sports. Sport Club Management provides administrators, managers, and coaches with the background and examples necessary for running a sport club by considering its unique demands. With this outstanding guide, leaders have the tools to develop and sustain organizations that are viable and financially successful and that satisfy the needs of athletes and those who support them.


  • $58.00 $49.30

    Sport and Public Policy: Social, Political, and Economic Perspectives is the only text that tackles some of the most compelling connections between the sports world and public policy decisions from a broad interdisciplinary perspectiveÑincluding economics, history, urban planning, not-for-profit administration, public health, communications, political science, and philosophy. With contributions from a wide range of scholarly disciplines, this contemporary resource enhances traditional conversation and gives readers a fresh outlook on economic and political issues in sport.


  • $36.00 $30.60

    Security Management for Sports and Special Events: An Interagency Approach to Creating Safe Facilities presents a systematic approach to stadium and venue security. Unlike traditional risk management books that present guidelines to promote safety and discourage litigation in sport and recreation settings, Security Management for Sports and Special Events deals specifically with natural disasters, terrorism, crowd control problems, and other large-scale threats. As sport and facility managers seek to broaden their building management capabilities, this text offers detailed guidance in improving the quality, coordination, and responsiveness of security protocols within their facilities.


  • $63.00 $53.55

    Research Methods and Design in Sport Management explains research design, implementation, analysis, and assessment criteria with a focus on specific procedures unique to the discipline of sport management. The text is an invaluable resource for students and practitioners in sport management because it focuses on applied research for organizational purposes and the qualitative and quantitative methodologies pertinent to the field of sport management.


  • $29.95 $25.46

    Whether you are running a three-team league, a huge tournament, or anything in between, the most competitive and fair schedule or bracket is at your fingertips in this package. This book shows you how to access more than 2,600 web-based Microsoft Word templates as the framework for virtually any tournament. These templates are programmed to automatically create draw sheets in minutes for competitions based on your input of divisions, seeds, locations, dates, and times.


  • $37.00 $31.45

    NIAAA’s Guide to Interscholastic Athletic Administration presents a wealth of information and insights from experienced athletic directors across the United States. This comprehensive resource covers leadership, operations, financial and facilities management, and other chief administrative responsibilities to help readers better understand the athletic director’s multifaceted role.